Hi, I’m Allen
I help brands tell their stories.
Currently, I’m keeping myself busy leading editorial efforts on Salesforce’s Industries Marketing team, overseeing content development across 14 industries including Healthcare and Life Sciences, Financial Services, Retail and Consumer Goods, Public Sector, and more. I’ve previously worked at agencies including VSA Partners, PMX Agency, and RAIN Agency on brands such as Samsung, Dunkin’, and Team USA. I’ve also held in-house roles at Renfro Design Group, Virgin Sport, Interior Design magazine, TPG Architecture, and Gensler. In my spare time I volunteer for a handful of animal-focused organizations in New York City.
I started my career as a writer but a serpentine path has taken me where I am today as an art-copy hybrid. While my trajectory has been somewhat untraditional, it has given me expertise in all facets of brand storytelling. Because of that, I’m interested in the totality of the brand experience: from conceiving and honing brand stories, to delivering cohesive digital and interactive experiences across multiple channels, to choreographing the way audiences experience brands in the physical environment. View my LinkedIn profile to learn more, scroll down to get an overview of my work history, or check out my case studies to take a closer look at the range of my capabilities.
HEAD OF EDITORIAL CONTENT, INDUSTRIES MARKETING
SALESFORCE
In my current role at Salesforce, I lead the editorial team within Industries Marketing, overseeing content strategy, production, and delivery across 14 verticals. In fiscal year 2025 I managed the development of 149 content assets that generated 1.1 million visits and contributed $155 million in marketing-driven pipeline.
DIRECTOR OF BRAND AND MARKETING
RENFRO DESIGN GROUP
In a niche market like architectural lighting design it can be hard to differentiate yourself, but that’s a challenge I wanted to take on. Using my extensive experience working in the architecture and design industry, I led efforts to energize the firm’s marketing output to support new business outreach while cultivating closer relationships with existing clients.
GLOBAL DIRECTOR OF CREATIVE AND CONTENT
VIRGIN SPORT
Virgin Sport was Sir Richard Branson’s newest kid on the block, a startup that aimed to spur a global fitness movement by convening fitness festivals akin to Coachella and Burning Man. I joined the Virgin Sport team eight weeks before the brand’s formal launch to drive its editorial and creative vision. We started small by developing a stateside event in San Francisco from scratch and rebranding existing events in the UK we took over from Vitality, with the ultimate goal of delivering immersive fitness experiences around the world.
SITE EDITOR
INTERIOR DESIGN MAGAZINE
I moved to New York City in 2012 to pursue a years-old dream of becoming a magazine editor, and after four years of working as a marketer in the design industry, I was offered the chance to join Interior Design and lead their digital efforts. The magazine gave me a crash course in all things digital where I oversaw all content spanning social media, email marketing, audience development, writing and editing, brand partnerships, and events. I not only learned how to extract compelling, resonant narratives from tiny kernels of information and turn good stories into great ones, but I also learned the ins-and-outs of analyzing data and testing continuously to determine what our audiences wanted to see and when.
ASSOCIATE CREATIVE DIRECTOR, COPY & EDITORIAL DIRECTOR
TPG ARCHITECTURE
AT TPG I occupied a singularly unique agency-side-client-side hybrid role.In my time there I went from having a marketing support role to launching and leading the content studio while also co-leading the branding team as we developed clever verbal and visual branding concepts for clients in the retail, restaurant, and technology industries.
