Salesforce
ROLE
Head of Editorial Content
At Salesforce I lead editorial production for the Industries Marketing team where I manage editorial programs across 14 verticals and shape industry-specific narratives that ladder up to brand and business goals.
I work with a slew of cross-functional teams to deliver compelling, insight-driven content aligned to our brand messaging and fulfills the unique business priorities of all of our industry sectors.
In addition to overseeing the editorial team, I get deep into the trenches and lead content projects from start to finish myself, conducting interviews, writing and editing drafts, selecting images, and producing within Wordpress spanning a wide range of content types such as ghostwritten blogs, thought leadership, how-to guides, and research reports.
At Salesforce, the most interesting creative challenge isn't making enterprise software content engaging. It's building thought leadership that shapes how an entire industry thinks about Salesforce's role in its world — across 14 sectors, each with its own expert register and audience expectations.
The Research Program
In FY26, I proposed and launched a proprietary research initiative: 8 high-value reports, each addressing a distinct industry's most pressing questions about AI adoption. The thesis was that original research — data and analysis we owned — would establish Salesforce as a credible, first-person voice in the industry-specific AI conversation rather than a commentator on it. The program generated $49M in marketing-driven pipeline.
Helping Health
A brand awareness initiative for Salesforce's Healthcare and Life Sciences vertical. I partnered with executives at Pack Health, UCM Digital Health, and Smile Direct Club — interviewing their leaders directly and translating complex outcomes into narrative features for blog posts, social channels, and keynote presentations at Dreamforce and Salesforce World Tours.
Dreamforce & World Tour Keynotes
I develop the executive and customer narratives that appear in Salesforce's largest stage moments — translating complex technology capabilities into clear, human stories for audiences of thousands of enterprise decision-makers. This work involves interviewing customers, developing the narrative arc, and ghostwriting executive talking points.
How do you maintain a single, coherent brand voice across 14 industries — each with its own expert register — without flattening the expertise or fragmenting the brand? That's the editorial problem I've been solving at Salesforce since 2021.
Running the operation
I manage a team of six editorial leads and oversee content production across Healthcare & Life Sciences, Financial Services, Retail & Consumer Goods, Manufacturing, the Public Sector, and nine more verticals. In FY25, the team delivered 149 assets contributing to 1.1M visits and $155M in marketing-driven pipeline.
Voice & tone systems
I write and maintain voice and tone guidance for each vertical — frameworks that allow a Healthcare piece to sound like it was written by someone who knows healthcare, while remaining unmistakably Salesforce in its clarity, warmth, and absence of corporate fog. I stay in the work myself: reading drafts, giving line-level feedback, and occasionally rewriting sections that don't meet the bar.
AI and the editorial workflow
I integrate AI tools — Claude, Writer.ai, Gemini — into the team's workflow at the research synthesis, brief development, and first-draft stages. I've developed prompting frameworks and editorial quality standards that govern how AI-assisted work moves through the review process — ensuring the bar for what gets published is the same regardless of how the first draft was generated.
What I manage
- Team of six editorial leads across 14 industry verticals
- Voice and tone frameworks governing standards across all sectors
- Editorial briefs, quality review systems, and contributor guidance
- AI-assisted workflow design and prompting frameworks
- Cross-functional partnership with product, marketing, and design stakeholders
Whitepapers and Guides
The Agentforce Guide for Healthcare and Life Sciences
Brand Awareness Campaign
I successfully led the Helping Health initiative, a brand awareness campaign for Salesforce’s Healthcare and Life Sciences product marketing team where I partnered with Pack Health, UCM Digital Health, and Smile Direct Club to develop written and video content spotlighting how technology has helped their businesses grow and better serve patients.
[creative coming soon]