Salesforce
ROLE
Head of Editorial Content
At Salesforce I lead editorial production for the Industries Marketing team where I manage editorial programs across 14 verticals and shape industry-specific narratives that ladder up to brand and business goals.
I work with a slew of cross-functional teams to deliver compelling, insight-driven content aligned to our brand messaging and fulfills the unique business priorities of all of our industry sectors.
In addition to overseeing the editorial team, I get deep into the trenches and lead content projects from start to finish myself, conducting interviews, writing and editing drafts, selecting images, and producing within Wordpress spanning a wide range of content types such as ghostwritten blogs, thought leadership, how-to guides, and research reports.
Whitepapers and Guides
The Agentforce Guide for Healthcare and Life Sciences
Brand Awareness Campaign
I successfully led the Helping Health initiative, a brand awareness campaign for Salesforce’s Healthcare and Life Sciences product marketing team where I partnered with Pack Health, UCM Digital Health, and Smile Direct Club to develop written and video content spotlighting how technology has helped their businesses grow and better serve patients.
[creative coming soon]